How The Commission Is Evolving to Support a Future-Ready Workforce, Part II

Posted on 06/02/2026 - 9:03 AM By MaryBeth Kurland, MPA, CAE, ICE-CCP, CEO, The Commission
Blog

What does it take to build a workforce that can keep up with change? 

For more than 30 years, our organization has built trust by providing high-quality certification and professional development opportunities. That remains central to who we are, and when we rebranded and became The Commission™ in February 2026, we did not change that commitment to excellence. 

We are now better positioned to serve the broader community of client advocacy professionals while staying true to what has always defined The Commission. The standards, rigor, best practices and relevance behind our credential and education programs remain strong. Our nonprofit status, accredited programs, leadership, governance and commitment to rigorous ethical standards remain firmly in place. The CCM® and CDMS® programs continue to represent a trusted professional distinction for more than 50,000 client advocacy professionals, signifying a commitment to professional and ethical practice. As employers place greater emphasis on upskilling and reskilling, certification plays a key role in validating the skills professionals need as part of a future-ready workforce. Moving forward, The Commission’s expanded mission will support client advocacy professionals through additional programs and offerings.

Employers that support a culture of learning, equip employees with digital tools and encourage experimentation with AI will rely on external validation of skills prior to hiring. At The Commission, we recognize that skill validation alone is not enough. Professionals must also be resilient, adaptable, and prepared to work effectively in a changing environment. Building and sustaining a future-ready workforce demands employers and certifying bodies support professionals throughout their careers through lifelong learning opportunities. That is why The Commission is committed to working with like-minded employers and other organizations who invest in their workforce through certification, recertification, customized training and professional development on an ongoing basis.

A future-ready workforce must be continuously nurtured through a supportive environment. To stay effective, client advocacy professionals need opportunities to deepen skills, adapt to new expectations, and strengthen their knowledge. 

The Commission is committed to creating continuous learning opportunities using digital tools, learning modalities and instructional design that support how professionals learn today. The Commission uses the research findings from its job task analyses to update the credentialing exams and develop related education offerings that reflect current best practices for client advocacy professionals. 

If you are an employer looking to better support and cultivate a learning culture for your organization, The Commission can help! Our goal is to work alongside employers and government agencies and related organizations to support and develop a future-ready workforce of client advocacy professionals.